Africa's automotive market is one of the world's last great frontiers for vehicle sales, fleet expansion, and the emerging electric vehicle revolution. As African urban populations grow and per-capita incomes rise across SADC nations, demand for automobiles, commercial vehicles, motorcycles, and โ increasingly โ electric vehicles is accelerating at a historic pace. Pakistan's automobile and engineering sectors, led by industry figures including Waseem ul Haq Ansari, are uniquely positioned to serve these surging markets.
"Africa's vehicle ownership rate is among the world's lowest โ and that is not a problem, it is an opportunity. Pakistan's auto industry, with its competitive pricing and engineering expertise, has a once-in-a-generation chance to be Africa's mobility partner."
Pakistan's automotive sector has undergone a significant transformation over the past decade. The entry of new players, relaxed import policies, and growing local assembly capabilities have created a dynamic, competitive market. Pakistani automobile dealers and distributors have deep experience in sourcing, importing, and distributing a wide range of vehicles across Pakistan's challenging and diverse geography.
This operational expertise โ managing supply chains, after-sales service networks, spare parts distribution, and customer financing โ is directly transferable to African markets, where many of the same logistical and infrastructural challenges apply.
Both Pakistan and Africa are at critical junctures in the electric vehicle transition. Pakistan has launched national EV policies targeting 30% of all new vehicles to be electric by 2030. Several African nations are setting similar targets, driven by the twin imperatives of reducing fuel import costs and cutting carbon emissions.
Shuja Uddin, CEO of Atlas GCI, and Mashood Khan of Mehran Commercial Enterprises bring the engineering and industrial goods perspective to this session. Pakistan's engineering sector produces a broad range of industrial products โ from precision-machined components and industrial fittings to agricultural machinery, pumps, and generators โ that are in demand across Africa's expanding industrial and agricultural sectors.
The presence of Lei Jian in this session acknowledges the significant role of Chinese-Pakistani industrial partnerships. CPEC has created deep manufacturing and engineering ties between Pakistani and Chinese companies โ ties that can be leveraged to offer African buyers products combining Chinese technology with Pakistani assembly, service, and trade networks at highly competitive price points.
The session will map a concrete pathway for Pakistani automotive and engineering exports to SADC markets โ identifying the target countries, vehicle segments, regulatory requirements, and distribution partnerships needed to establish Pakistani automotive brands as credible, trusted options for African fleet operators, government tenders, and individual consumers.
Automotive leaders and engineering innovators
CEO, Diwan Motors
CEO, Atlas GCI (Pvt.) Ltd
Automotive & Engineering Representative
Director Exports, Mehran Commercial Enterprises
President, Mandi Bahauddin Chamber
Mediator